The Macallan vs Ballantines

The Scottish Whiskey - an SEO Audit of two Brands.

Written by:  Danishveer Romana.

“The Macallan and Ballantines

Introduction

The Ballantines is blended from more than 50 single malts (with particular emphasis on Miltonduff and Glenburgie) as well as 4 single grain whiskies. Ballantine's Finest is a smooth, satisfyingly modern blend, now picking up serious momentum in overseas markets under owners Chivas Brothers and on the other hand The Macallan is the second-darkest whisky in Macallan's 1824 Series, comprising of naturally coloured whiskies selected by hue and flavour. This has been matured in sherry casks and balances rich dried-fruit sweetness with some lighter, spicier notes.

Screen Captures of both home pages:

SEO Considerations	The Macallan	Ballantines
URL:	http://www.themacallan.com/	http://www.ballantines.com/en
Page Title	The Macallan - Single malt whiskies from Speyside	Ballantine's
Meta Description	A warm welcome from The Macallan Estate based in Scotland since 1824, our single malt remains the malt against which all others are judged.	Exceptional blended Scotch Whisky for people who like to Leave An Impression.
Meta Keywords and Monthly search volume:	N/a	ballantine's, ballantines, ballantine, ballentines, ballentine, whiskey, whisky, whiskies, leave an impression, human api, LAI, tshirtOS, guaranteed age.
Structural elements:   H1, H2, H3	The Macallan. The Whisky. Our Portfolio.	Enjoy Ballantine's Responsibly. George Ballantine.
Strong tags	Finest, Macallan, Barrel, Scottish, Blend, Rich.	Finest is the oldest recipe in the current range, created in 1910 by the Ballantine, family, There are more than 40 malts and grains in this blend. These are carefully selected from 4 different iconic Scottish regions
Alt Text	Gold, Whisky, 12	Finest, Sotch
Page Load Time	3 sec	7 sec
Observations Regarding Page layout:	Links are embed to photos which redirect us to another page where we can explore more about whiskey.	Has a slideshowmenu with link on each slide, menu on right side, Gallary at bottom, locations of bars around world.
Observations Regarding Visual Content:	Eyecatching, Brief	Eyecatching, Brief
Call-to-action:	Social Networking, Email.	Social Network- Facebook.
Anchored Text: (list 3)
Moz Established Links:  # to Root Domain	673	988
Moz Established Links:  # Total Links	34,289	27,899
Top 3 inbound links.	https://www.masterofmalt.com/distilleries/the-macallan-whisky-distillery/ http://edrington.com/our-brands/macallan https://www.youtube.com/watch?v=nmuM4ona8XY	https://www.thewhiskyexchange.com/p/419/ballantines-finest http://whiskey.underthelabel.com/l/773/Ballantine-s-Finest-Blended-Scotch https://www.danmurphys.com.au/product/DM_78940/ballantine-s-scotch-whisky-700ml.jsp;jsessionid=FAFB4EF9593A71D2947AB308A6F9DA62.ncdlmorasp1303?bmUID=ljaE5.n
Mobile Friendly: Yes/No	Yes	Yes
Content is “shareable” (Like, Tweet, Pin, Blog, etc.)	No	No
Social Media: (List all SM icons on the home page.	Facebook, Twiter, Instagram	Facebook, Twitter
SERP ranking results when using keywords from this table: (placing or page number)	Page number: 2	Page number: 2

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

Latent Semantic Indexing Keywords:

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Summary:

The Macallan was built in 1700 Easter Elchies House is a fine example of a Highland manor house.  Located in Moray, Scotland and is owned by Edrington group.

Ballantines is a fine brand of blended scotch whiskies by Pernord Ricard introduced in 1827. 

APA Citations:

SEOmoz Inc. (May 2016). MozBar. Retrieved from https://moz.com/tools/seo-toolbar

LSIGraph. (May 2016). LSIGraph keyword generator [Long Aged Whiskey]. Retrieved from http://lsigraph.com/

Google. (May 2016). Google trends. [Whiskey, Johnnie Walker, Jim Beam]. Retrieved from https://www.google.ca/trends/explore#q=whiskey