How Often Does Each Blogs
Post?
Jack
Daniels Whiskey have an average post of about 1-3 post a day. This also ranges
from people giving out their thoughts on how they feel about the brand, pictures
are also posted. Wild Turkey Whiskey post about 1 every few months. Comparing
to Jack Daniels, Wild Turkey has less views to the public.
What kind of
content does each brand post?
The
type of content that Jack Daniels post is images on their Facebook. Its
creative and catches people’s attention by having them add comments and tag
their friends. Wild Turkey Whiskey has images that promotes their brand. They
also have funny post to entertain their fans.
Does each brand use
the 50/50 rule?
Jack Daniel’s brand uses there 50/50 rules by posting pictures of their
products and posting up established joints that sell their products to promote
the brand and also the joints that sell them.
Wild Turkey Bourbon uses there 50/50 rules by posting promotions to
engage their fan base into attracting them to buy their products and whiskey in
general
keyword sentences
used by either brand on their
posts (bold and underline)
Jack Daniel’s
Keywords: Jack Daniel's Distillery, Jack Daniel's
Distillery-Lynchburg, Jack Daniel’s
Wild Turkey Bourbon Keywords: Wild Turkey Bourbon, Turkey Bourbon, Wild Turkey, Wild turkey spice bourbon
Which are your two brands most successful recent
posts? (likes, shares, and number of comments).
Jack Daniels Recent Facebook Post: 514 likes, 194
shares, 21 comments
Wild Turkey Recent Facebook Post: 28 likes, 14 shares,
1 comment
Why do you
think these two posts were so successful?
These post were successful because they attracted
their audience and got their attention by posting what they would be interest
in. Although Jack Daniels has way more attention, both brands have their respected
audience.
Include quantifiable data for each brand (page
likes, average # of comments, # of shares, and Social Sharing Insights from
Moz).
Jack Daniels’s Whiskey: 5,540,537 page likes, 26,325 comment, 1027
shares, 0 Facebook Activity, 0 Google+ Activity
Wild Turkey Whiskey: 1,158 likes, 135 comments,
14 shares, 1,158 Facebook Activity. 0 Google+ Activity
Stefan
Shand
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