The
World
Whiskey Brand Company- an SEO Audit of two Brands.
Written
by: Stefan Shand
“Jack
Daniels vs Wild Turkey Whiskey. Which Brand Optimizes For “Best Whiskey Drink?”
Introduction
SEO is an important
consideration for marketers because in the whiskey industry, Jack Daniels and
Wild Turkey are two big brands in the industry. Using the keywords “Best
Whiskey Drink” will be in the mission to find out who is the best between the
two alcohol drinks and most importantly which brand has the stronger SEO.
Screen Captures of both home pages:
SEO Considerations
|
Jack Daniels
 |
Wild Turkey Whiskey
 |
1. URL:
|
http://www.jackdaniels.com/ca
|
http://wildturkeybourbon.com/
|
2. Page Title
|
Home | Jack Daniel's Tennessee Whiskey |
Wild Turkey
|
3. Meta Description
|
Welcome
to Jack Daniel's Tennessee Whiskey. Discover the story of independence, the
family of whiskies, recipes and the Lynchburg distillery.
|
Wild
Turkey Bourbon is super-premium American bourbon, made in Lawrenceburg,
Kentucky by Master Distiller Jimmy Russell. Real Kentucky Straight Bourbon
made in the USA. Uncompromising since 1855.
|
4. Meta Keywords and Monthly search volume:
|
Not Found
|
Wild Turkey Bourbon, Wild Turkey,
Bourbon, Rare Breed, Russell's Reserve, Kentucky Spirit, Wild Turkey Rye,
Wild Turkey Liqueur, premium bourbon, bourbon, Jimmy Russell, master
distiller, Austin, Nichols & Co., Campari America, genuine things,
alcohol, spirits, Kentucky, turkey, turkey call, bourbon festival, cocktails, bourbon recipes, bourbon
cocktails, liqueur, Lawrenceburg, Kentucky Distillers Association, Distillery
Tours, Straight Kentucky Bourbon, Bourbon Trail
|
5.
Structural
elements:
H1, H2,
H3
|
Jack Daniel's Story of Independence |
ADD OUR NAME TO THE RARE BREED SOCIETY • OUR BOURBON IS PERFECTLY AGED. ARE YOU? • • • • • •
PLEASE
ENTER YOUR DATE OF BIRTH • PLEASE SELECT YOUR COUNTRY • REMEMBER ME • Menu •
Follow Us • FOLLOW US:
|
6. Strong tags
|
Not Found
|
Not Found
|
7. Alt Text
|
Jack Daniel's Tennessee Whiskey • Jack Daniel's Tennessee Whiskey • Jack Daniel's Tennessee Whiskey • Jack Daniel's Tennessee Whiskey • Jack Daniel's Tennessee Whiskey • Jack Daniel's Tennessee Whiskey • Jack Daniel's Tennessee Whiskey • Jack Daniel's Tennessee Whiskey • Jack Daniel's Tennessee Whiskey • Jack Daniel's Tennessee Whiskey • Jack Daniel's Tennessee Whiskey • Jack Daniel's Tennessee Whiskey • Jack Daniel's Tennessee Whiskey • Jack Daniel's Tennessee Whiskey • Jack Daniel's Tennessee Whiskey • Jack Daniel's Tennessee Whiskey • Jack Daniel's Tennessee Whiskey • Jack Daniel's Tennessee Whiskey • Jack Daniel's Tennessee Whiskey |
NewCarousel • NewDressing • 02_MastersKeep • 03_WT_RR_Rye • NewCarousel • NewDressing • cutting_corners • rare_breed |
8. Page Load Time
|
5.339 seconds
|
1.401 seconds
|
9. Observations Regarding Page layout:
|
Information is easy to
find
|
Information is easy to
find
|
10. Observations Regarding Visual Content:
|
The visual content is easy
to maintain
|
The visual content is easy
maintain
|
11. Call-to-action:
|
Visit Us
|
Visit Us, Click to Find,
|
12. Anchored Text: (list 3)
|
Whiskey ETC, Recipes
|
Our product, our story,
cocktails
|
13. Moz Established Links: # to Root Domain
|
1,988
|
429
|
14. Moz Established Links: # Total Links
|
75,864 links
|
14,782 links
|
15. Top 3 inbound links.
|
|
|
16. Mobile Friendly:
Yes/No
|
yes
|
yes
|
17. Content is “shareable”
(Like, Tweet, Pin, Blog, etc.) |
no
|
No
|
18. Social Media: (List all SM icons on the home
page.
|
Facebook, Youtube
|
Twitter, Facebook, Instagram
|
19. SERP ranking results when using keywords
from this table: (placing or page number)
|
40,200,000 results
|
1,110,000 results
|
Google Trends:
Include your topic, and
your two brands. Include the search
terms with your screen capture.
Google Trends Insights:
With the observation
of two topics being Jack Daniels and Wild turkey with the accompany of Whiskey
being one industry, what I have seen is that while comparing the two brands,
they seem to be close in terms of searched whiskey brands and while Whiskey is
of course a very famous alcohol beverage, the search on it throughout the
course of 12 months grow over the months.
Latent Semantic Indexing Keywords:
Jack Daniels LSI Keywords: Jack Daniel’s price list, Jack Daniel’s
whiskey, Jack Daniel’s catalogue
Wild Turkey Whiskey: Wild Turkey whiskey
decanters, Wild Turkey whiskey price, Wild Turkey bourbon merchandise
Summary:
Jack Daniels strengths
are its use of social media platform and strong keywords searched in the use of
search engines and Wild Turkey strengths are its use of peoples favorite
alcohol drink. The keyword sentences “Jack
Daniel’s whiskey” are found the most for searching a whiskey
brand. When searching for content using the keywords Wild
Turkey bourbon merchandise, Wild
Turkey wasn’t as a high rank as Jack Daniels. But both brands are different in
terms of taste and likability.
Conclusion:
In the Whiskey
industry, Jack Daniels and Wild Turkey both come in to close call when
comparing in Google Trends and were seen as a high rate of a good alcohol
beverage. In my opinion, the overall winner for the SEO search analysis is Jack
Daniels.
APA Citations:
Google.
(May 2016) [Whiskey, Jack Daniels, Wild Turkey]. Retrieved from https://www.google.ca/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=jack%20daniels
Google
Trend – (May 2016) https://www.google.ca/trends/explore#q=%2Fm%2F021zmy%2C%20%2Fm%2F0c59y%2C%20%2Fm%2F082bv&cmpt=q&tz=Etc%2FGMT%2B7
SEO
Jack Daniels & Wild Turkey (May 2016) -https://moz.com/researchtools/ose/links?site=http%3A%2F%2Fwww.jackdaniels.com%2F&src=mb&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=
https://moz.com/researchtools/ose/links?site=http%3A%2F%2Fwildturkeybourbon.com%2F&src=mb&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=
LSIGraph
- (May 2016). LSIGraph keyword generator
[Jack Daniels & Wild Turkey]. Retrieved from http://lsigraph.com/
SEOmoz Inc - (May 2016). MozBar.
Retrieved from
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ReplyDeleteWow, never thought about whiskey brands from SEO viewpoint! Great to know, thanks!
ReplyDelete