The Macallan vs Ballantine's Youtube Utilization

The Macallan vs Ballantine's on YouTube

The Macallan & Ballantine'ss are two famous Whiskey comapnies in the world and better known for its wonderful taste. Lets examine it on youtube

The Macallan has 1617 subscribers on YouTube and they don’t have proper timing for posting videos on YouTube by deeply viewing their videos I can say that they post one video per month, looks like they don’t use YouTube channel anymore from last 6 months they don't have any post.. The macallan posts dance videos by professionals and expert whiskey testers giving review about different variety of whiskies, and how to drink mix videos and some videos of history of whiskey. On the latest videos they have 8 likes and on the other hand they got 2 likes and 1 dislike on 2^nd video.

Into The Rare The Macallan

On the other hand Ballantine's has 12940 subscribers on YouTube. They post an average of 3 videos per week on YouTube channel.They are more active than The Macallan on YouTube. Their most viewed videos was with 1,174,041 views it was a  dance video by professional artist. So, by watching this video we can say that they use celebrities for promotion and they have 21 likes and 2 dislikes latest video on the other hand they got 656 likes and 7 dislike on 2^nd video. These videos are famous on YouTube because of celebrities’ participation, music, friendship and much more.

Ballantine's Brasil, Short mix.

#MixingWithJim Campaign

Sub title-Jim Beam Hastag Campaign

Author-Akshay Vaswani

Idea	The idea is to create a hashtag campaign “#MixingWithJim”. We advertise on our social media sites that we are creating this initiative for the month of June. The purpose is to get users to use the hashtag and post an image of their mix drink. At the end of the month a user and their image will be announced on Jim Beams official Facebook and Instagram pages. The incentive for users to do this is the possibility of winning a trip to Kentucky to tour Jim Beams factory all expenses paid for.
Audience	Any Jim Beam consumers over the age of 19 (in Canada) that is active on social media.
Goals	To have over 4000 different users use the hashtag “MixingWithJim” during the month of June. Ideally 1000 uses a week.
Estimated Launch Time	June 1-June 30.
Social Strategy	We plan to use this campaign on both Facebook and Instagram.
How will it acquire, attract, and engage, users?	This will acquire new users through word of mouth marketing. Once consumers see they have the ability to win a trip to Kentucky by simply using the hashtag “mixingwithjim” on their drink post. This will engage users through the “like” system implemented on both Facebook and Instagram.

	Jim Beam
Picture
Caption	Jim Beam Distillery in Kentucky.
Alt text	Jim Beam Distillery
Source	Retrieved May 25th, 2016, from http://www.jimbeam.com/sites/default/files/jb_component_image_text_button/03_00_JimBeam_Screenshot.jpg?crc=7ee5d3f0
Keyword sentences	Kentucky Bourbon Best tasting Bourbon

Canadian Club on the Horizon to over shine, an ultimate campaign strategy

Take it up a notch with the northern brand

By: Johnny Suchit

Campaign Creation	Canadian Club
Idea	Increase Awareness and Popularity of the brand
Audience Target	Adults 25-50 (both youth adults and older adults for attention and appeal to the brand)
Goals	Looking for new subscribers as well as word of mouth marketing and increase in likes and follows
Campaign Launch	To be launched during the holiday season right through Christmas and including the New Year
Social Strategy	Promotion of campaign to be launched on Facebook and Twitter platforms as they are the most popular networks within usage. Facebook to be used as more specific with more general information and ideas shared. Twitter to be handled with keywords, hashtag’s and links to Facebook for further information.
Engage Audience	Campaign will engage audience with more in depth look and history of the brand. How it ranks currently among other top Canadian whiskey brands. Hold polls on current favorite brands, what ideas and marketing tools can increase the level and rate of Canadian Club. Finally, offer promotions and incentives such as coupons for completion of online surveys, questionnaires and support of ideas being heard.

References

700ml Canadian Club Whiskey in Hinged Wooden Gift Box. (n.d.). Retrieved May 28, 2016, from https://www.amazon.co.uk/Canadian-Club-Whiskey-Hinged-Wooden/dp/B00D1K5RLS

Content Marketing campaign idea for Jack Daniel

To say which would be my favorite whiskey brand, it would have to be Jack Daniels Whiskey. Simply because it smoothing, luxurious, and elegant. To amplify my choice in the best whiskey, I came up with an effective marketing Content Marketing campaign idea.

Launching a Podcast

In case you haven't heard as yet, podcast has been one of the fastest growing content market with a 24% growth within the year. 

The topics and ideas that will be shard on this podcast regarding to only Jack Daniels Whiskey, it will have:

        

- famous fans that have cool stories
- promotions
- battles between the best tasting whiskey
- contest
- interviews

The Audience will be Adults from ages 19+. The goal for this whole purpose is to gain many more follows and to influence those who are willing to try out Jack Daniels Whiskey. This podcast is planning to launch at the end of June 2016.

My social strategy in promoting this awareness will be posted on Twitter and Instagram. this will attract an audience by letting them know that by listening to these podcast, you have the chances of winning a special prize and also hearing famous people stories on their experience with Jack Daniels Whiskey.

Stefan Shand

The Macallan Vs Ballantine's Instagram Utilization

The Macallan Vs Ballantine’s on Instagram

The Macallan and Ballantine’s are two whiskey companies that are both verified on Instagram. In this blog post we will be analyzing how effective they use this communication tool to connect with the public.

Ballantine’s the Scottish whiskey updates their contents usually after one or days on Instagram Their most of the posts show their promotion about their brand services same like on Facebook and on twitter. They post same content on Instagram. Ballantine’s using 50 -50 rule and promoting their brands on other social media too. They also added video links on it. They use content like Videos links from other websites, posts for brand promoting No doubt that they are using 50 -50 rule but the noticeable thing is that they post same stuff on Facebook and same on Instagram. They use pictures and videos related with sea water and some are related with friends and they use hashtags like #Ballantine’sDay the picture below relates with beach and sea famous picture on Ballantine’s Instagram account. They got 52 likes on first post on Instagram. Moreover, on second post they got 56 likes. 

Bar in Berlin

Favourite whiskies of Whiskey expert Charlene Dawe

The Macallan has not a proper time for posting but they usually posted between 2-3 days. By their Instagram on they promote their products and photos of its whiskies. They don’t use 50 – 50 strategy on Instagram and use another social media links for promotion. They used many keywords on Instagram including with hashtags for example #PearlessSpirit, #MapMyMacallan etc. As we see pictures below that they got maximum 2063likes on one post and up to 32 comments on this post and in second one post they got 1338 likes and up to 13 people commented on this post. According to me the reason of success for their post is Whiskey expert lady can be asked any questions related to whiskey. By doing this they can attract most of the people towards their brand too. 

Unofficial Media Outlets for the Whiskey Connoisseur

Sub title-Johnnie Walker Vs. Jim Beam

Author-Akshay Vaswani

For all you whiskey connoisseur’s this blog will provide you with external resources to polish your whiskey knowledge.

Will first start off with Johnnie Walker.

Site/Link	Screenshot	Expectation
Pinterest https://www.pinterest.com/brandstories/johnnie-walker/		Users should expect to find content rich posts. Posts range from history about the brand to various mix drinks to make with the brand. This will appeal to any Johnnie Walker Connoisseur.
Instagram https://www.instagram.com/johnniewalker/		Users should expect to find an array of top quality photographs of Johnnie Walker and the “lifestyle” of consuming their brand. All images are very professional. How to videos can be found on the page for various drink recipes.
Scotchwhiskey.com https://scotchwhisky.com/whiskypedia/2424/johnnie-walker/#/		Users should expect to find everything Johnny Walker. The site has all the blends ever created and the whole company history. The site also suggests how each blend tastes and provides users with recommendations.

Moving onto Jim Beam

Site/Link	Screenshot	Expectation
Pinterest https://www.pinterest.com/twilightmac/bourbon-whiskey/		Users should expect user generated images and content of various Bourbons with an emphasis on Jim Beam. This page consists of many images and has history depicted through pictures.
Kentucky Bourbon Trail http://kybourbontrail.com/bourbon-trail-passport-start-here/jim_beam/		Users should expect to find content rich information regarding various Bourbons with a focus on Kentucky Bourbons. Users can find history information as well as blend information.
Drink Mixer http://www.drinksmixer.com/desc537.html		Users should expect to find an array of mixed beverages that can be made using Jim Beam.

Overall I believe Johnnie Walker has stronger word of mouth marketing due to the fact it has a multitude of hastags that are connected with the brand.

	Johnnie Walker	Jim Beam
Picture
Caption	We can be your darkest sin	Good ol Jimmy
Alt Text	Johnny Walker Scotch	Jim Beam Bourbon
Keyword sentences	Blue Label Blended whiskey Rarest whiskey Johnnie Walker Logo	Bourbon Worlds best tasting bourbon Jim Beam Logo

Citations

Pictures

Retrieved May 25th, 2016, from

https://www.johnniewalker.com/media/1837/01a-home-of-johnnie-walker-double-black-and-black-label.jpg

Retrieved May 25th, 2016, from

http://liquor.s3.amazonaws.com/wp-content/uploads/2014/12/Jim-Beam-Orig1.jpg

YouTube Utilization/Optimization Critique

Sub title-Johnnie Walker Vs. Jim Beam

Author-Akshay Vaswani

Evaluation Criteria	Johnnie Walker	Jim Beam
Frequency of posts	The most recent post by Johnnie Walker is 6 months ago during the winter holiday season. Previous to that the postings were on average one month apart.	The most recent post by Jim Beam was 5 months ago during the winter holiday season. Previous to that the postings were on average a month to month and a half apart.
Type of footage	How to mix drink videos. Company history videos. Fan footage.	How to mix drink videos. Company history videos. Fan footage.
Description area	Contains a link to their website as well as Twitter, Facebook, and Instagram.	Contains a link to their website as well as Twitter. Facebook, and Instagram
Successful Recent Videos
Why they were successful?	The video produced by Johnnie walker shows that a true man drinks Johnny Walker Blue Label. You get the feel of the thrill of driving fast and the sophistication that comes with consuming their beverage. Likes-237 Views- 5,144,837 Comments-23	The video produced by Jim Beam truly depicts the companies relation with their brand ambassador Mila Kunis. Mila Kunis is an amazing choice to target their specific demographic, men. In the video she is sipping bourbon and tasting it using the “kentucky chew” Likes-61 Views-383 259 Comments-35
Quantifiable data	Number of videos-120 Number of views-37 473 478 Number of subscribers-27 814 Number of links to social sites-5	Number of videos-87 Number of views-2 359 393 Number of subscribers-2718 Number of links to social sites-6
Pictures
Caption	Sheer class and sophistication. Sailing with the Johnny Walker.	Real men drink Bourbon.
Alt Text	Johnnie Walker Logo	Jim Beam Bourbon
Keyword Sentences	Johnny Walker Scotch Blue Label Blended whiskey Rarest whiskey	Jim Beam Logo Bourbon Best tasting bourbon

Citations

Youtube

Retrieved May 25th, 2016, from

https://www.youtube.com/user/johnniewalkerwhisky/about

Retrieved May 25th, 2016, from

https://www.youtube.com/user/JimBeamOfficial/about

Pictures

Retrieved May 25th, 2016, from

https://pmcvariety.files.wordpress.com/2014/07/johnnie-walker-blue-label-presents-jude-law-in-the-gentlemans-wager-youtube.png?w=1000&h=641&crop=1

Retrieved May 25th, 2016, from

https://www.google.ca/search?q=jim+beam+classic&safe=off&espv=2&biw=1208&bih=802&site=webhp&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjvrIj0__3MAhVKL1IKHWGWB68Q_AUIBigB#safe=off&tbm=isch&q=jim+beam+gentlemen&imgrc=J-vpsKwsI6pA3M%3A