World Whiskey Brands: Twitter Utilization/Optimization Critique

Sub title-Johnnie Walker Vs. Jim Beam

Author-Akshay Vaswani

Evaluation Criteria	Johnnie Walker	Jim Beam
Frequency of Posting	Between 3 and 5 days.	Between 3 and 5 days.
Type of Content Posted	Johnnie Walkers posts and array of tweets ranging from history about the brand to drinks to make with the brand. Appeals to the sophisticated gentlemen.	Jim Beam posts and array of tweets ranging from drink recipes to basketball game reposts. The page appeals to the bourbon drinker.
Usage of 50/50 Rule	Yes Johnnie Walker makes good usage of the 50/50 rule. One post I like in particular was a picture of a man looking down in an airport terminal doing his work with a scotch.	Yes Jim Beam makes good usage of the 50/50 rule. Posts that have to do with basketball are re-tweeted on their twitter feed.
Keyword Sentences/ #Hashtags	Johnnie Walker and Sons Johnnie Walker Black Label #Whiskey #Scotch #Johnniewalker #Blacklabel	#Jim Beam Whiskey #BourbonWhiskey Jim Beam Best tasting bourbon
Successful Posts
Why the Post Was Successful?	I believe this post is successful because of the timing it was posted. A lot of students are graduating from university and college and it is a good marketing advertisement considering that.	This post was made for world whiskey day and it shows two manly hands cling their glasses together and bonding over a glass of whiskey. I think this is a successful post because it truly depicts the bonding capabilities of the whiskey.
Quantifiable Data	Number of Followers-28.1k Average Number of retweets-63 Average Number of Comments-27	Number of Followers-140k Average Number of retweets-130 Average Number of Comments-63
Pictures
Caption	He’ll get you walking like you have a walker	Making people bond since 1795
Alt Text	Johnnie Walker Logo	Jim Beam Logo
Keyword Sentences	Johnny Walker Scotch Blue Label Blended whiskey Rarest whiskey	Bourbon Worlds best tasting bourbon Jim Beam Bourbon