The Macallan and Ballantine’s are two whiskey companies that are both verified on Instagram. In this blog post we will be analyzing how effective they use this communication tool to connect with the public.
Ballantine’s the Scottish whiskey updates their contents usually after one or days on Instagram Their most of the posts show their promotion about their brand services same like on Facebook and on twitter. They post same content on Instagram. Ballantine’s using 50 -50 rule and promoting their brands on other social media too. They also added video links on it. They use content like Videos links from other websites, posts for brand promoting No doubt that they are using 50 -50 rule but the noticeable thing is that they post same stuff on Facebook and same on Instagram. They use pictures and videos related with sea water and some are related with friends and they use hashtags like #Ballantine’sDay the picture below relates with beach and sea famous picture on Ballantine’s Instagram account. They got 52 likes on first post on Instagram. Moreover, on second post they got 56 likes.
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Bar in Berlin
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Favourite whiskies of Whiskey expert Charlene Dawe
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The Macallan has not a proper time for posting but they usually posted between 2-3 days. By their Instagram on they promote their products and photos of its whiskies. They don’t use 50 – 50 strategy on Instagram and use another social media links for promotion. They used many keywords on Instagram including with hashtags for example #PearlessSpirit, #MapMyMacallan etc. As we see pictures below that they got maximum 2063likes on one post and up to 32 comments on this post and in second one post they got 1338 likes and up to 13 people commented on this post. According to me the reason of success for their post is Whiskey expert lady can be asked any questions related to whiskey. By doing this they can attract most of the people towards their brand too.
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