World Whiskey Brands: Unofficial Media Outlets for the Whiskey Connoisseur

Sub title-Johnnie Walker Vs. Jim Beam

Author-Akshay Vaswani

For all you whiskey connoisseur’s this blog will provide you with external resources to polish your whiskey knowledge.

Will first start off with Johnnie Walker.

Site/Link	Screenshot	Expectation
Pinterest https://www.pinterest.com/brandstories/johnnie-walker/		Users should expect to find content rich posts. Posts range from history about the brand to various mix drinks to make with the brand. This will appeal to any Johnnie Walker Connoisseur.
Instagram https://www.instagram.com/johnniewalker/		Users should expect to find an array of top quality photographs of Johnnie Walker and the “lifestyle” of consuming their brand. All images are very professional. How to videos can be found on the page for various drink recipes.
Scotchwhiskey.com https://scotchwhisky.com/whiskypedia/2424/johnnie-walker/#/		Users should expect to find everything Johnny Walker. The site has all the blends ever created and the whole company history. The site also suggests how each blend tastes and provides users with recommendations.

Moving onto Jim Beam

Site/Link	Screenshot	Expectation
Pinterest https://www.pinterest.com/twilightmac/bourbon-whiskey/		Users should expect user generated images and content of various Bourbons with an emphasis on Jim Beam. This page consists of many images and has history depicted through pictures.
Kentucky Bourbon Trail http://kybourbontrail.com/bourbon-trail-passport-start-here/jim_beam/		Users should expect to find content rich information regarding various Bourbons with a focus on Kentucky Bourbons. Users can find history information as well as blend information.
Drink Mixer http://www.drinksmixer.com/desc537.html		Users should expect to find an array of mixed beverages that can be made using Jim Beam.

Overall I believe Johnnie Walker has stronger word of mouth marketing due to the fact it has a multitude of hastags that are connected with the brand.

	Johnnie Walker	Jim Beam
Picture
Caption	We can be your darkest sin	Good ol Jimmy
Alt Text	Johnny Walker Scotch	Jim Beam Bourbon
Keyword sentences	Blue Label Blended whiskey Rarest whiskey Johnnie Walker Logo	Bourbon Worlds best tasting bourbon Jim Beam Logo