#Topwhiskeybrandsmakingnoisearoundtheworld

Twitter Wars: Canadian Club and Chivas Regal Battle it out

By: Johnny Suchit

The ever so popular “hashtag” plays such an important and key role in today’s society as the social media world has become the biggest avenue for communication, purchasing and marketing for basically any product or service you can think of. In the world of Whiskey however, I look at 2 popular brands and how they make the most of social media platform Twitter. Canadian Club’s (CC) handle has over 11,700 follows with over 3400 tweets tweeted using consistent hashtag’s #whiskey, #fridayfeeling, #squadgoals and numerous others get users to check out there tweets and see what there all about. From promotion to user reviews on there products, over 1400 likes have been linked to there page which indicates consistency with there tweets and updates.

Chivas Regal just like its Facebook page has the bold, dark and professional look, this could highly be due to the fact that Chivas is a high premium brand and targets to a more older demographic. Chivas still holds on though with over 4800 followers and consistently tweeting with close to 2000 tweets and 825 likes. Chivas most recent tweet features a new commercial looking at the different ethnic food dishes and ideas with Chivas being the perfect match as a beverage. Something I would definitely try and encourage others to do so as well. If I had to pick a preference for between these whiskey’s, Chivas gets my vote here just for the inviting of new ideas and overall satisfaction of the whiskey. Also wanted to point out that Chivas has a disclaimer at the top of there handle saying to enjoy responsibly which I feel is always welcomed.

References

Chivas regal logo. (n.d.). Retrieved May 26, 2016, from http://logodatabases.com/chivas-regal-logo.html/chivas-regal-logo

History, whisky and spirits at the Canadian Club Brand Centre | The GATE. (2014). Retrieved May 26, 2016, from http://www.thegate.ca/spotlight/travel-destinations/018729/history-whisky-spirits-canadian-club-brand-centre/