Canadian Club & Chivas Regal on the Tube

How these brands are broadcasted

By: Johnny Suchit

Taking a look at the Canadian Club (CC) YouTube page, most of the videos posted pertain to advertising of the brands top products and how Rye is very involved in the making of this whiskey. The page seems to be a little outdated as the last video posted was 6 months ago with an ad for the mentioned Rye blend. With 293 subscribers and 7519 views, CC still gets its message across I feel as viewers are given the basic concept on what this brand is all about and what they are trying to promote. The pages most viewed video was The Big Red festival which showed how all the different kinds of CC brands could be included with different kinds of cuisine from around the world including Lobster which is something I still have yet to try. The videos overall bring a lot of interest to new viewers who may not be familiar with the product and as I mentioned, I can’t wait to have some Lobster with a glass of CC in the future.

Visiting the YouTube page for Chivas Regal presents quite a different approach. There most recent videos posted few weeks ago look at the Chivas taste discovery virtual reality experience where users are shown a virtual tour of the Strathisla distillery, home of Chivas Regal in Scotland. Nice way to show how there blend is produced and made from ingredient and first taste process to the barrels used for aging which create a better and smooth taste, something I still don’t understand to this day. While the videos average around 160 views, the page does have 7058 subscribers and over 24 million views. It’s clear that when compared head to head, Chivas has the more popular vote and really should as the page shows more content and leaves you with more knowledge and insight into the world of whiskey preparation and production.

References

Canadian Club & Ginger Ale. (n.d.). Retrieved May 28, 2016, from http://www.lcbo.com/lcbo/product/canadian-club-ginger-ale/273110#.V0oSifkrI1I

Whisky #262 - Chivas Regal 18 Year Old Blended Scotch Whisky - Whisky a Day. (2014). Retrieved May 28, 2016, from http://whiskyaday.com/whisky-262/