Evaluation Criteria |
Sub Title-Johnnie Walker Vs. Jim Beam
Author’s Name- Akshay Vaswani
Johnnie Walker | Jim Beam | |
Frequency of Posting
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The average frequency of posting is between three and five days.
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The average frequency of posting is between three and five days. Leading up to the long weekend and during the long weekend the number of posts spiked to three.
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Type of Content Posted
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Johnnie Walker Whiskey posts an array of content ranging from pictures of their brand to the history about their brand. Users can educated themselves on the different kinds of scotch blends as well as how to drink mix videos.
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Jim Beam Bourbon Whiskey posts and array of content, which ranges from pictures of their brand to product giveaways. Jim Beams most recent post is a giveaway of 2 tickets to Yukon Blonde, a concert. Jim Beam also posts a variety of how to drink mix videos.
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Usage of 50/50 Rule
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Yes Johnnie Walker adheres to the 50/50 rule. Every post they have regarding their brand is followed with a post that has an indirect regard to their brand.
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Yes Jim Beam adheres to the 50/50 rule. Every post they have regarding there is followed with a post that has an indirect regard to their brand.
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Keyword Sentences
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Rarest whiskey in the world
World whiskey day
Johnnie Walker black sour
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Jim Beam Apple Mule
Bourbon making process
Worlds best tasting bourbon
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Successful Posts
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Why The Post Was Successful?
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The post was successful as it is an eye-catching image with the theme of earth week. Johnnie Walker gives appreciation to the earth for providing them with the tools to make their world renowned scotch. The post was a successful tribute to earth week and a great public relations post by them.
Likes-4200
Shares-535 shares
Comments-122
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The post was successful as it appeals to their user demographic. In this day and age one of the number problems of going out with friends is that everyone sits around the table on their phones. This post gives a clever trick to avoid having everyone on his or her phones. If you would like to check your phone you must take a shot.
Likes-544
Shares-51
Comments-13
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Quantifiable Data
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Page likes-12,788,357
Average number of comments-43
Average number of shares-157
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Page likes-2,906,734
Average number of comments-26
Average number of shares-76
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Pictures
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| Even Mila Loves it! |
Alt Text
Johnny Walker Scotch
Jim Beam Bourbon
Keyword Sentences
Blue Label
Blended whiskey
Rarest whiskey
Citations
Facebook
Retrieved May 25th, 2016, from
Retrieved May 25th, 2016, from
Pictures
Retrieved May 25th, 2016, from
Retrieved May 25th, 2016, from
Mila Kunnis
Bourbon
Worlds best tasting bourbon
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