#MixingWithJim Campaign

Sub title-Jim Beam Hastag Campaign

Author-Akshay Vaswani

Idea	The idea is to create a hashtag campaign “#MixingWithJim”. We advertise on our social media sites that we are creating this initiative for the month of June. The purpose is to get users to use the hashtag and post an image of their mix drink. At the end of the month a user and their image will be announced on Jim Beams official Facebook and Instagram pages. The incentive for users to do this is the possibility of winning a trip to Kentucky to tour Jim Beams factory all expenses paid for.
Audience	Any Jim Beam consumers over the age of 19 (in Canada) that is active on social media.
Goals	To have over 4000 different users use the hashtag “MixingWithJim” during the month of June. Ideally 1000 uses a week.
Estimated Launch Time	June 1-June 30.
Social Strategy	We plan to use this campaign on both Facebook and Instagram.
How will it acquire, attract, and engage, users?	This will acquire new users through word of mouth marketing. Once consumers see they have the ability to win a trip to Kentucky by simply using the hashtag “mixingwithjim” on their drink post. This will engage users through the “like” system implemented on both Facebook and Instagram.

	Jim Beam
Picture
Caption	Jim Beam Distillery in Kentucky.
Alt text	Jim Beam Distillery
Source	Retrieved May 25th, 2016, from http://www.jimbeam.com/sites/default/files/jb_component_image_text_button/03_00_JimBeam_Screenshot.jpg?crc=7ee5d3f0
Keyword sentences	Kentucky Bourbon Best tasting Bourbon