Social Friendly or
Not
By: Johnny Suchit
The Chivas Regal Facebook page has a lot of posts in regards
to there premium products and include advertisements for great gift ideas and
special occasions. The page posts quite regularly with the last post just a few
days ago (May 24th) promoting how The Chivas brothers helped the world discover their whisky. Our new
ship icon honors their pioneering spirit.
The page is also very easy to read and follow through as
they have garnered over 3.9 million likes to date. Live with Chivalry, there
main keywords for this whiskey are heavily included in there advertisements,
promotions and special pack deals which in turn is enticing to a possible
consumer. This post and image alone has a total of 246 likes with recent posts
ranging in the 150-2000 likes and an average of 50 shares. Canadian Clubs (CC) Facebook
page also displays a lot of advertisements and promotions with there products
with a more chill and crisp look appearance wise compared to Chivas which uses
a more bold, darker and professional look. CC is active with there posts with
there most recent post being viewed by 15,000 users and 236 likes.
CC is taking advantage of the summer months ahead by
introducing there top summer blends and recipes such as the CC and Canada Dry
Ginger Ale assortment while Chivas Regal is not doing this for there summer
blends and recipes if they have any to begin with and will likely end up as a
missed opportunity but still create immense awareness to the whiskey brand
overall. CC though gets the nod here in my opinion as they seem to have more
content and reach more of a target audience than Chivas but after all, a good
Scotch is a good Scotch and that’s all what matters.
References
Facebook logo. (n.d.). Retrieved May 26, 2016, from
https://www.facebook.com/canadianclubAUS/photos/pb.196537597047883.-2207520000.1464292438./1119590531409247/?type=3
Facebook logo. (n.d.). Retrieved May 26, 2016, from
https://www.facebook.com/ChivasRegalLebanon/?brand_redir=DISABLE
Facebook logo. (n.d.). Retrieved May 26, 2016, from
https://www.facebook.com/ChivasRegalLebanon/photos/a.267330266632550.36015.253234994708744/787450227953882/?type=3
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