What kind of video content does each brand post?
Jack Daniels content on YouTube have been about
promoting some of their products, posting songs related to their brand,
industry related events and reviews while Wild Turkey Bourbon’s YouTube channel
has been about behind the scene of making their whiskey, and their factory of
where it was made.
In the description area, what kind of content
is included.
On Jack Daniels YouTube description area, it
gives a very precise history of where the brand came from and how it got to
this point and history of their home country and where it all began, also
including their Facebook, twitter, and Instagram. Wild turkey Bourbon Whiskey
description shows how the age their whiskey and the sites that they have
included were twitter, Facebook, google+, and their home page website.
Which are your two brands most successful
recent videos?
Jack Daniels most successful recent video was
called Swarm – Jack Daniel's Tennessee Honey. Coming
up to 83,648 views, 8 likes and 2 comments.
Wild Turkey
Bourbon most successful recent video was called Wild Turkey. What Are You Bringing to The Table? This video has reached up to
5,027 views with 22 likes, and 10 comments.
Why do you think these two videos were so
successful?
I think the reason why these two videos were
the most successful was because they were directly pointed at the company with
what they do and how they do things around their brand.
Include quantifiable data for each brand (# of
videos, # of views, # of subscribers, # of
links to other social sites)
Jack Daniels: 360 videos, 4,425,171 views, 5,555 subscribers, 4 links to other
social accounts (Facebook, twitter, Instagram, jackdaniels.com)
Wild Turkey Bourbon: 56 videos, 14,175 views, 364 subscribers, 3 links to other social accounts
(Facebook, Google+, wildturkeybourbon.com)
Stefan
Shand
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