Fan goers give there
reflection on there favorite brand
By: Johnny Suchit
What would searching the interwebs on the world of Whiskey
be like without taking a look at the fans point of view, after all they are the
ones that are purchasing and consuming there beverages. I tapped in to a fan
club page for Chivas Regal on Facebook and while I wasn’t surprised at what I
say, there really wasn’t anything else besides the one sided content on the page.
Almost all videos related to attractive men and women in beach wear with a
Chivas drink with them promoting the brand as the summer season was evident in
these videos. However some of the videos didn’t even relate to Chivas and
therefore was just complete useless content that left me wondering why it
wasn’t posted to begin with. You can also find this sort of thing for fan pages
on Twitter and Instagram as well.
I then cross referenced with a fan page for Canadian Club on
Instagram and found it to be more reserved and relaxed with mostly all content
shared was an advertisement, and various brands of the whiskey with little to
know reviews on how they enjoyed the product. Page Authority for this page was
47 while the Domain Authority was 99. I was then curious to see what the Page
Authority for the Chivas Facebook fan page was and after seeing 1 for it, I
wasn’t shocked at all to say the least.
Given that the Chivas fan pages used one of the most popular
marketing tool for there campaign of content sharing, the numbers don’t lie and
it’s clear that viewers are looking for something new and fresh to share in its
content and not revert to the obvious. I enjoy and welcome these new ideas and
more reserve approach on how this Instagram page chose to share there favorite
whiskey pictures because to me it shows that some users are more into the
product itself and not using a reliable and popular marketing tool, change is
good and makes me more interested in these concepts.
References
Canadian Club (@canadianclub) • Instagram photos and videos.
(n.d.). Retrieved May 28, 2016, from https://www.instagram.com/canadianclub/
Facebook logo. (n.d.). Retrieved May 28, 2016, from https://www.facebook.com/ChivasRegalFanClub/
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