Canadian Club on the Horizon to over shine, an ultimate campaign strategy

Take it up a notch with the northern brand

By: Johnny Suchit

Campaign Creation	Canadian Club
Idea	Increase Awareness and Popularity of the brand
Audience Target	Adults 25-50 (both youth adults and older adults for attention and appeal to the brand)
Goals	Looking for new subscribers as well as word of mouth marketing and increase in likes and follows
Campaign Launch	To be launched during the holiday season right through Christmas and including the New Year
Social Strategy	Promotion of campaign to be launched on Facebook and Twitter platforms as they are the most popular networks within usage. Facebook to be used as more specific with more general information and ideas shared. Twitter to be handled with keywords, hashtag’s and links to Facebook for further information.
Engage Audience	Campaign will engage audience with more in depth look and history of the brand. How it ranks currently among other top Canadian whiskey brands. Hold polls on current favorite brands, what ideas and marketing tools can increase the level and rate of Canadian Club. Finally, offer promotions and incentives such as coupons for completion of online surveys, questionnaires and support of ideas being heard.

References

700ml Canadian Club Whiskey in Hinged Wooden Gift Box. (n.d.). Retrieved May 28, 2016, from https://www.amazon.co.uk/Canadian-Club-Whiskey-Hinged-Wooden/dp/B00D1K5RLS