Twitter Comparison Jack Daniels Vs. Wild Turkey Bourbon

How often does each brand tweet?

Jack Daniel tweets fairly often with having 2,376 tweets since they started their twitter account in September 2010. Wild Turkey Bourbon has 6,657 tweets showing that they tweet 3 times more than Jack Daniels starting in April 2012.

What kind of content does each brand tweet about?

the twitter page for Jack Daniels tweets about their products and how there are made, industry related events on where they produce their products, and images that promote their brand. Wild Turkey Bourbon has images that promote their brand, and promoting industry related events by tweeting about world whiskey day.

Does each brand use the 50/50 rule?

Jack Daniels 50/50 rule on twitter has been balanced with promoting drinking responsibly and also with pictures of their highly anticipated Jack Daniels whiskey

Wild Turkey Bourbon 50/50 rules has been visual by posting up engaging content including ingredients to making your own cocktail.

 keyword sentences used by either brand on their posts (bold and underline)

         Jack Daniel: #JDSupportingAct, #JackDaniels, #JackLivesHere, #JackDaniels_US,

         Wild Turkey: #WildTurkey, #whisky, #WildTurkey, #Bourbon, #KentuckyStraightBourbon

Which are your two brands most successful recent tweets? (likes, retweets, and number of comments).

         Jack Daniels recent tweet: 406 likes, 154 retweets, 5 comments

        Wild Turkey recent tweet: 116 likes, 71 retweets, 1 comment

Why do you think these two posts were so successful?

I think these two blogs were successful because they each gained a certain amount of attention compared to the rest of the other post they put up. Also, it had content that had benefits to the reader

followers, average # of comments, # of retweets, and Social Sharing Insights

Jack Daniels: 166k follower, 8350 comments, 5504 retweets, 0 sharing insight

Wild Turkey Bourbon: 53.4k follows, 3852 comments, 5696 retweets, 23 sharing insight 

Stefan Shand